The future of marketing is coming into focus. It’s a world in which marketing is always-on and data-driven. Customers expect to be treated as individuals with personalized messages and seamless experiences available anytime, anywhere. Customer journeys are multi-channel, combining analog and digital, online and offline.
The question facing marketers is no longer what, but how? Are you going far enough and moving fast enough to outpace your competitors’ transformations and—the more challenging and relevant measure—keeping up with your customers’ expectations?
For most marketers, the vision is fairly clear. You know you need to deliver personalized, seamless, omni-channel marketing at scale.